Copywriting is the indispensable combination of the art and science of writing texts that sell your product or service and persuade your potential customers to take action. In many ways, it’s like hiring a single vendor to reach all of your customers.

Unlike an entire sales department, which connects with customers one by one, the copywriter reaches all of them at once through:

• an overall marketing strategy, including any content that reaches the audience;
• billboards, magazine advertisements, texts to landing pages, web page content;
• text content of the product catalog of your business;
• preparation of various articles and blog posts.

For all this you can count on our team of specialists at Future Bright.

Design, marketing content, SEO and sales growth strategy are part of the overall digital marketing plan, but copywriting is the unifying element that unites everything in one. Copywriting makes sense of your design and lays the groundwork for the marketing content, SEO and the sales strategy. Writing better content allows you to convert more readers / users into customers.

The possibilities for success and financial results that your business can achieve are limitless, as long as you find the right team to turn your own mission and goals into its own. We at STB Solutions manage to combine the skill of creating an intriguing text that tells a relevant story and at the same time, we convince your customers of the need for the product or the service, that you offer

What rules do we follow when we create a copywriting text?

1. Understanding of the product or service that you offer

Why product understanding is so important?

The first step in any copywriting project is a complete understanding of the product or service which are offered. The good news is that as a business or blog owner, you already know your product from A to Z. You know the features, understand how it works, and you are familiar with the benefits that it provides to your customers. This offers a great starting point for creating unique copywriting content. We are partners in this process. Together with you we manage to build a copywriting concept of your business – we give it structure, density, uniqueness and meaning to make it even more attractive to your customers.

To create a product description that will set you apart from the competition, we first need to answer a few questions:

• how would you describe your product;
• what makes it unique;
• what benefits does it offer to your customers;
• what problem can it solve or what can it improve;
• what features does it contain;
• what is the advantage of each of them.

The way you sell, whatever you sell, is determined by whom you sell it to, what he wants to buy, and what will convince him to make a purchase. It’s all about the customer, not just your company and brand.

If you sell to lovers of expensive and branded watches, you will write in one way, if you sell to business managers at a high level, you will write in a completely different way, if you sell to housewives who take care of family comfort and children, you will write in a third completely different way. You may be wondering, “Why is this so important?” It is important because each group of customers has different hopes, fears, dreams and expectations. These differences affect the way you sell the product. This also means that you really need to know what your customers like.

Determining your client’s specific characteristics is a critical part of the copywriting process. Understanding your audience and their fears, desires and needs is the first step to writing a great text that triggers a sale. This could happen if we put ourselves in the buyer’s shoes and accept his needs as our own. It is necessary to make a study for greater reliability and persuasiveness of the information: who is buying your product or service at the moment ?, who would like to buy your product ?, what are the main characteristics of your loyal customer?, what do the customers like in your product? .

3. To create eye-catching titles
The titles are very essential whether we art talking about ads, website redesign, Facebook posts or landing pages. The headlines invite readers to click on your article and, when they are convinced of the value of your product, they are converted from potential to real customers.

How do we write eye-catching titles?

There are 3 keys for eye-catching titles: the titles should be unique, they should be extremely specific, the title should bring a sense of urgency (what will the audience lose if they do not take advantage of your product or service immediately).

• Creating a killer value-added offer or so-called offer. The title of your offer is just as important as the offer itself and how valuable it is to the audience. According to a study by the Nielsen Norman Group, we have between 10 and 20 seconds to make an impression, because this is the average time an user stays on a page.
• Listing the advantages – here is the moment of identification of the client with your platform, message, service or direct product. It does not simply list the characteristics of a product, but emphasizes the advantages of each of them. Of course, it is important that they are explained in accessible and relevant language to evoke emotion.
• Call to action sentences or phrases. The text should be formed with sentences that challenge the reader to a specific action. Perhaps this is one of the most important steps in converting a reader into a buyer.

If you want all this, if you want your brand to be recognizable, or you just want to increase your base of loyal customers, if you want to be unique in your message and offers, if you are striving to achieve new and new sales peaks, then we are the guarantor of your excellent digital performance and the achievement of the desired financial success of your business.